Faces of Foshan

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Wu Shengbo

President and CEO, Asia-Pacific, OSRAM Lighting Company

Why was Foshan chosen as the first location for OSRAM in China?

How do you see Foshan developing in the future?

What advice you give to a foreign businessman thinking of investing or doing business in Foshan?


Why was Foshan chosen as the first location for OSRAM in China?

With over 100 years of experience, OSRAM has defined itself as the leading provider of cutting-edge lighting solutions, with the focus on improving people’s lives and creating beauty in internal and external environments. OSRAM China was incorporated in Foshan in 1995, it was the first footprint of OSRAM manufacturing in China. Foshan is a significant city for China’s lighting industry. Many leading lighting manufacturers located here. Having a highly mature lighting industry cluster was also a vital factor. After 20 years of development, the Foshan plant has become one of the most important manufacturing bases of OSRAM in the Asia-Pacific region and even in the whole world.

How do you see Foshan developing in the future?

Besides an advantageous strategic location in Pearl River Delta, Foshan’s strong logistics infrastructure and its competitive labor costs — a strong and efficient government support system for foreign companies is a major reason for Foshan to outperform other cities. The Foshan Government is very open- minded. In 2014, it started to hire foreign employee in investment promotion departments which has now been proven as a very effective way to promote Foshan internationally. It was an action of great foresight and from that we can see the proactive attitude of Foshan towards city development. This enhances our confidence in the future of Foshan.

What advice you give to a foreign businessman thinking of investing or doing business in Foshan?

Foshan focuses on and makes proactive efforts to maintain its high position in China’s manufacturing landscape. Its capability covers many areas like home appliances, textile, metal processing, furniture, ceramics, etc. Also Foshan has demonstrated a very rapid response and action to promote Industry 4.0 and makes all necessary efforts. In all, Foshan is a modern city which has long history, rich culture, good environment and government with sincerity and vision. All these factors make it an ideal location to work in and live in. Foshan, as well as China, warmly welcomes foreign investment and provides active support for business development. It is a location worth recommending.